MEDIA...PERIOD: EFFECTIVE PARTNERING AND EFFECTIVE TARGETING

How does a business get the most out of their media dollar? Answering that question has created a very successful business for Media...Period. It also makes the cash register ring for their long list of local and national clients.

Harvey Rabinowitz and Rick Gold, Managing Partners of Media...Period have developed a simple, straightforward two-prong business philosophy:

Effective Partnerships: Clients, media, vendors and employees, everyone is on the team and information is shared openly and honestly. Rick Gold says, “We all try to listen carefully, respect ideas and opinions.”

Effective Targeting: Who is the customer, where does your business come from, who influences the purchase?  These are questions Harvey Rabinowitz asks his clients on a regular basis. 

Like all good business philosophies, the ideas are simple, even obvious. It’s in the execution of such a business philosophy that discipline, knowledge and experience are required.  Rabinowitz and Gold’s fifty-plus years of experience, their commitment to delivering value for their clients and their insistence on open communication translates into results. 

The process of delivering results starts with information from the client, supplemented by additional market research if necessary.  With an established budget, a media strategy is developed with target audience rating points to be delivered at a maximum set price. At this point, the information is shared with the media sales representatives.  They are given the opportunity to get a piece of the business if they can deliver the target audience at or below the target price. Rabinowitz notes, when negotiating “honesty delivers trust and respect.” 

What are the results?  Better, more effective leads for salespeople at one client, top-of-mind awareness for another, more walk-in traffic for others.  Then there’s brand building, brand equity, market dominance; all benefits for the future, in addition to adding new customers today. 

“The point is,” says Gold, “every dollar they spend not only gets them business now, it’s building business for them later as well.” 
“The best part is,” adds Rabinowitz, “we don’t always have to spend their whole budget to do all that.”

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MEDIA...PERIOD
6421 Inkster Road #216
Bloomfield Hills, MI 48301
(248) 539-9119 phone
(248) 539-3703 fax