FOR IMMEDIATE RELEASE

FIRST ALLIANCE MORTGAGE CO. ASSIGNS MEDIA TO MEDIA . . . PERIOD AND LERNER ADVERTISING TEAM

Bloomfield Hills, MI – 05/30/02 – First Alliance Mortgage Co. has awarded their media buying and creative assignments to the team of Media . . . Period and Lerner Advertising.

Harvey Rabinowitz, Managing Partner of Media . . . Period, comments, "We're thrilled to be associated with First Alliance, a leader in its category with a true understanding of consumers' needs."

Ross Lerner, President of Lerner Advertising, states, "David Blatt and his team offer a fine product. We intend to tell their story."

First Alliance Mortgage Company is a licensed, statewide mortgage lender serving Michigan homeowners for the past 12 years. Based in Bingham Farms, Michigan, First Alliance provides mortgages for new purchases, first-time homebuyers and construction loans, and assists current homeowners with debt consolidation and refinancing. President and Owner, David Blatt, has long stood on the forefront of the Michigan mortgage industry. First Alliance works to provide helpful information to consumers, allowing them to make informed borrowing decisions in a stress-free environment. For more information, visit www.firstalliance.com or call 1-877-FIRSTYES.

In just five years, Media . . . Period has established itself as the top broadcast media placement company in Michigan, placing over $35 million of radio, TV and cable advertising for its clients during the past year. Managing Partners Harvey Rabinowitz and Rick Gold have over 50 years of combined media experience. More than just a buying agency, Media . . . Period works with their clients’ creative and marketing departments to deliver their marketing goals with maximum effectiveness and efficiencies. Their website address is www.mediaperiod.com.

Media . . . Period’s other clients include Wallside Windows, Citizens Bank, Furniture Express, The Detroit Lions, WKBD/WWJ-TV, Tony V's Sunrooms and Spas, and Belle Tire, among others.

FOR MORE INFORMATION CONTACT:
Mary Jo Fellin/Media . . . Period
248-539-9119 (PH)/\
248-539-3703 (FAX)

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MEDIA...PERIOD
6421 Inkster Road #216
Bloomfield Hills, MI 48301
(248) 539-9119 phone
(248) 539-3703 fax